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Internet Radio Failing to Find Support?

Posted by Cliff on Fri Feb 10, 2006 11:28 AM
from the what-a-shame dept.
K Fox asks: "WOXY, one of the Internet's larger radio stations, has announced that it will soon implement a monthly subscription fee, to support operations. When the Cincinnati based station went from terrestrial broadcast 97.7 to Internet only, they vowed to keep their streams free to listers. Now, they are saying that increased broadcast taxes, falling advertising revenue, and the overall uncertainty in the market (local or global?) has pushed them to change their business model. Is this a sign of things to come for the other radio stations, that broadcast over the Internet? Will digital music distribution fall solely to giants like XM and iTunes?"
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  • Seems to be working pretty well for KCRW, even Steve Jobs seems to love them.
    • Re:KCRW (Score:5, Informative)

      by gEvil (beta) (945888) on Friday February 10 2006, @11:34AM (#14688082)
      KCRW is one of the larger NPR affiliates, so they are in a completely different league than a small commercial station. One of the joys of being a non-profit publically funded entity...
  • by dougjm (838643) on Friday February 10 2006, @11:30AM (#14688043)
    Radio over the internet is great untill the conection goes "a bit funny" and it stops streaming or drops to a lower sample rate.
    Also how do you listen to it on the move - I can't listen to it in the car or on my portable device.
    Then there's the problem whereby you can't go to your local comet (or other electronics store) and buy a radio for the office that has an ethernet port on the back - and no i'm not going to connect my computer up to the stereo becase evry time someone IM's me or I get an email or windows breaks you get horible alert noises that would drive everyone insane!

    Surley these problems are why these broadcasters are having problems.
    • and no i'm not going to connect my computer up to the stereo becase evry time someone IM's me or I get an email or windows breaks you get horible alert noises that would drive everyone insane! Surley these problems are why these broadcasters are having problems.

      You need to setup a dedicated computer in the office for that. You don't use your personal system for such things!

      And stop calling me Surley!
      • > You need to setup a dedicated computer in the office for that. You don't use your personal
        > system for such things!

        So you're saying that once the problems the OP identified are overcome, on a second system `in the office` (or indeed at home) then you'll have something roughly comparable with a radio costing £/$10?

        Ok, but apart from that, why has it failed to take off?

        • by Anonymous Coward
          1. to legally broadcast music, you need to pay a royalty
          2. the more listeners, the more expensive it is for the broadcaster. Bandwidth is not free, despite common opinion.
          3. internet ad revenue is horrendously bad because internet adverts don't really do much for sales. Advertisers know this and don't pay what they used to.
          4. there is a broadcast tax levied now, in addition to royalty costs.

          It's possible that it's a simple matter of economics. I love internet radio and listen all the time but I get the feel
          • by lowrydr310 (830514) on Friday February 10 2006, @12:10PM (#14688421)
            I am surprised that the satilite radio services are surviving as well as they do

            Neither XM nor Sirius are making any money yet so 'surviving as well as they do' doesn't mean much.

            I subscribe to Sirius and I'm happy with it. I always hear the argument "why pay to have some stranger play a bunch of songs that he/she selected when you can load playlists on your ipod and play what you like to hear"

            The reality is that I hear lots of new music on Sirius that I wouldn't be exposed to if I didn't subscribe. Streaming audio (internet radio) is blocked at work so that option can be ruled out. I can play the thousands of songs I own over and over, but I like to hear new music. Listening to regular FM radio for new music is a horrible experience (littered with annoying ads and stations pushing particular songs because of payola).

            Even when Sirius is playing not so new music, I enjoy most of the shows. It's worth the price for now. If I didn't have the money I could easily live without it, but it's a nice convenience that I can afford right now. The only thing I don't like about Sirius is the horrible sound quality of most channels. The classical channels are good and Howard Stern is good, most other music channels are mediocre, and all talk stations (except for Howard Stern) sound worse than AM. I wish they would get rid of twenty or thirty stations that I never listen to and use that bandwidth to improve the quality of their other channels.

    • There are wired and wireless appliances for the house. Philips have a load like this [philips.com] and you can pick that and this from Dlink [dlink.com] up from your local PCWorld. At home I have an Airport Express plugged into my stereo and Airfoil [rogueamoeba.com] feeding every kind of audio media into it. Even Sky have got into the act with their Skygnome [sky.com] (needs Java, isn't really worth it). The hardware is there, basically.
    • Also how do you listen to it on the move - I can't listen to it in the car or on my portable device.

      Cellular internet is getting faster. Soon we should be able to listen to 128kbps streams while on the move. T-Mobile offers unlimited GPRS for $19.99/mo as do other providers; that's fast enough for a crap-quality stream :)

      Then there's the problem whereby you can't go to your local comet (or other electronics store) and buy a radio for the office that has an ethernet port on the back

      Sure you can [amazon.com]

    • nd no i'm not going to connect my computer up to the stereo becase evry time someone IM's me or I get an email or windows breaks you get horible alert noises that would drive everyone insane!

      Airtunes [apple.com] is your friend. I stream to two stereos from my machine in the office remote controlled [coverbuddy.com] by the PSP [playstation.com] and no alert noises (e.g. incoming email) interferes with this.

      If you use Airfoil [rogueamoeba.com] you can use pretty much any application that processes audio.

  • by Viol8 (599362) on Friday February 10 2006, @11:32AM (#14688058)
    Its simply a glorified PA system. Radio is wireless so unless you're
    using wi-fi to listen to the radio station it doesn't have the
    flexibility as a normal radio station (can't listen walking down the
    street , in the car or anywhere not near a cable or dial up line).
    Even with wi-fi , who wants to walk around with a laptop switched on
    under their arm?

    Internet radio is fine for the home and work markets , but it fails
    miserably for the on-the-move market where a large proportion of
    people listen to the radio.
    • The only Internet 'radio' I listen to is Podcasts.

      The idea of using it for background noise doesn't work with me for a few reasons.

      #1- I hate the idea of wasting all of that bandwidth. If every person started listening to Internet radio, there would be so much traffic that the latest virus wouldn't even be able to spread.

      #2- Sound fidelity is usually not very good.

      #3- If I am at my computer, I have a huge library of music already available to me. And possibly some standard radio stations if I want somethi
    • Have you considered any of the wireless services?
      Clearwire is looking pretty good these days (although my house is outside the local coverage area).
      Using Wireless internet (not WiFi, not wireless networking but wireless internet service) you can drive around and be connected the whole time...

      In fact one of the people signed up for the mailing group of www.bsdg.org was actually broadcasting video from his car just to prove how cool it is.

      I'd guess eventually there will be an overlap of services and we may al
    • Podcasts are taking that space for many people now.

      I know, I hate saying "podcast"--sounds like some bad '60s sci-fi movie--but canned programming distributed over the 'net for consumption on the go in portable players....much more flexible than streaming radio for most users."

    • I actually listen to "internet radio" on my pocket PC PDA. It has 802.11b and bluetooth built-in and WOXY's streams are available in mp3 (as well as aac+ and windows media).

      At one point I was listening to WOXY in my car. I connected to WOXY via the internet connection available from my cell provider and then hooked that into my PDA. It worked pretty well but took too much effort to set up each time.
  • When I try to read TFA, I get "policy denied: Try another URL - The web site that you have attempted to visit: http://www.woxy.com/ [woxy.com] is categorized as Entertainment/Recreation/Hobbies;Internet Radio/TV" I wonder how many other companies block this kind of site - hard to get listeners to justify ad revenue if your packets can't make it through the firewall.

    OTOH - I can get XM or local broadcast from my desk just fine, or just use my iPod.

    • I worked at a company where WOXY had been blocked as "pornography". Perhaps a song by the New Pornographers had been on the playlist when the company crawled the site. Or perhaps the filters are clueless and easily flummoxed. ... does anybody else remember when censorware [censorware.net] was a big deal [peacefire.org]? What happened?
  • Crystal Ball (Score:5, Insightful)

    by overshoot (39700) on Friday February 10 2006, @11:34AM (#14688081)
    Will digital music distribution fall solely to giants like XM and iTunes?

    It will if the RIAA has any say in the matter. The last thing they want is Internet radio. Consider that they pay broadcast radio to play songs but demand to be paid for the same songs going over the Internet.

    We can speculate on why (greed doesn't explain it, since they don't stand to gain any revenue from strangling the baby.) My own guess is that Internet radio is cheap enough to run that independent artists might build listeners and escape from the RIAA plantation.

    • Well, now that I again have an automobile that has a CD player I have stopped listening to the radio all together, but for the last few years I have noticed that radio is truly dead. Yeah, there are the small and private stations that play stuff that's "different" but I find them to be usually too far out for even my tastes.

      XM radio, something that a lot of people hail as the "greatest thing", is another medium I just don't care for. I really enjoyed DirecTV's own music stations but when they moved over t
    • Re:Crystal Ball (Score:5, Informative)

      by shark72 (702619) on Friday February 10 2006, @02:08PM (#14689330)

      "It will if the RIAA has any say in the matter. The last thing they want is Internet radio. Consider that they pay broadcast radio to play songs but demand to be paid for the same songs going over the Internet."

      I am not sure I follow your logic.

      With terrestrial radio, licenses are paid only to the societies run by and for the composers and songwriters -- ASCAP, BMI, SESAC and the like -- that is, the representatives of the copyright holders of the words and music. The record companies see none of ths money.

      With Internet radio, the RIAA successfully pushed for the owners of the copyright on the recording (that is, the record companies) to get paid, as well.

      Here is how the RIAA puts it on their own site:

      Terrestrial radio stations don't pay sound recording copyright owners. Why should webcasters be treated any differently?

      The lack of a broad sound recording performance right that applies to US terrestrial broadcasts is an historical accident. In almost every other country broadcasters pay for their use of the sound recordings upon which their business is based. For decades, the US recording industry fought unsuccessfully to change this anomaly while broadcasters built very profitable businesses on the creative works of artists and record companies. The broadcasters were simply too strong on Capitol Hill.

      However, with the birth of digital transmission technology, Congress understood the importance of establishing a sound recording performance right for digital transmissions, and did so in 1995 with the Digital Performance Right in Sound Recordings Act ("DPRA"). In doing so, Congress "grandfathered" the old world of terrestrial broadcasting, but required everyone (including broadcasters) operating in the new world of digital transmissions to pay their fair share for using copyrighted sound recordings in their business.

      In short: with Internet broadcasting, the record companies get a cut of the royalties. With traditional radio, they do not. My guess is that they do not want Internet radio stations to go away any time soon.

      This gives Slasdotters three groups of people to hate:

      • The composers and songwriters, for being greedy and demanding to be paid for radio broadcasts. Popular consensus seems to be that they should be happy just playing coffee houses.
      • The broadcast conglomerates (Clear Channel), for being greedy. Oh, and for playing sucky music.
      • The RIAA, for being greedy.
      • Greedy programmers, coders, and IT people who could get by on $50,000 a year, yet who take $70K/year salaries because that's what the job market will bear. (Kidding! Don't worry... that's not greed at all... it's just looking out for your best interests. If you wanted to scrape by on the bare minimum to live on, you would have become a musician or something.)
  • by Anonymous Coward on Friday February 10 2006, @11:34AM (#14688085)
    I suspect it's the same for most people. That would explain the difficulty of being a 100% internet-only radio station.
  • by benjjj (949782) on Friday February 10 2006, @11:37AM (#14688115)
    ...but not in the WOXY/broadcast model. Two types of stations will persevere: (1) stations that stay off the royalties radar. (2) sites like pandora and last.fm that use personalization and social aspects to attract throngs of listeners and maximize ad revenue. WOXY made the mistake of trying to keep a high profile, i think. charging a subscription doesn't stand a chance. there are just too many other choices.
  • How do they have broadcasting taxes? If they are Internet Only, last I checked, they were not technically broadcasting. Any one have any idea?
  • by vertinox (846076) on Friday February 10 2006, @11:38AM (#14688121)
    It means that they realized people don't want to listen to advertisment and if you are listening to internet radio, you might as well listen to non-crap non-commercialized radio.

    The problem is that radio stations have to fool advertisers that people are listening to them with contests and call in campaigns and sheer speculation. There is no way to prove how many people are listening at any given time. Just a big assumuption. With internet streaming, you have stastics and logs of who is actually listening. As with the problem with click through ads, people discovered that people ignore ads and have been for years.

    I've personally never bought or been influenced by an add on a TV or radio. Mostly because 99% of the products don't apply to a geek other than laughing at Geico commercials.

    However, I have bought plenty of things because of Adsense and searching on google because it interests me or I was actually looking for comparable products. Brute force advertising is just a waste of money.
    • I've personally never bought or been influenced by an add on a TV or radio.

      Sorry to break it to you, but advertising influences you, whether you want it to or not, and whether you think it does or not.
    • by corbettw (214229) <corbettwNO@SPAMyahoo.com> on Friday February 10 2006, @11:56AM (#14688310) Homepage Journal
      I've personally never bought or been influenced by an add on a TV or radio.

      Who's your auto/home/life insurer? How did you choose that company?

      What kind of car/truck/motorcycle do you drive (if any)? What makes you think that car/whatever is better than another (better enough to buy, at least)?

      What's your favorite breakfast cereal?

      What kind of shoes are you wearing?

      What's your favorite soft drink?

      Do you own an iPod?

      Chances are, if any of the above apply to you, you've been influenced by advertising, either on the radio or TV or somewhere else.
    • by planetmn (724378) on Friday February 10 2006, @12:01PM (#14688347)
      I've personally never bought or been influenced by an add on a TV or radio

      While it's possible true, I'd doubt that you've never been influenced by an ad. A ton of money is spent on research and advertising, and it's done because there is a return on investment. Sure some people are affected a lot more by advertisers (just look at QVC and other similar stations) and some are less so. While I can't think of a particular product I've purchased based on an advertisement, there are obvious times when an ad will get an idea in my head. Maybe I'm looking for something that I'd normally buy at Home Depot, but I see an ad for a local hardware store that I didn't know about previously (having just moved to the area). So now knowing about this new store, regardless of the specific item they are advertising, I might check them out. Same thing happens with local restaurants.

      Brute force advertising is just a waste of money.

      I think you'll find a lot of people who have "wasted" that money who would disagree. There is a reason they advertise. There is a reason why they invest so much to produce and air a commercial. It's for return on investment. Does targetted advertising have a higher return on investment? Probably. But the only way to currently do targetted advertising is on the web (well you could advertise on certain shows/channels/times on tv/radio), whereas the vast majority of people still use the tv and radio for entertainment.

      -dave
  • by bemenaker (852000) on Friday February 10 2006, @11:39AM (#14688125)
    WOXY was one the premiur stations in the US until they went off the air. (Personally, for the short time afterwards that Matt Sledge was still running the Broadcast station that was left, was the best the station had ever been!)

    WOXY has long been an independant station that played what the DJ's and fans liked. They never sold out to corporate rock, and their motto always has been "Corporate Radio SUCKS!" Their selection varies so widely, and they try their bests to honor requests from everyone. Even when they were on the air and internet at the same time, they took email request around the world.

    Gonna have to buy a subscription and support this incredible station.

  • by phoxix (161744) on Friday February 10 2006, @11:40AM (#14688139)
    Seems like these guys could learn a thing or two from "large but independent" stations like Digitally Imported [digitallyimported.com]. DI provides free streams in Mp3, WMA, and AAC+, but also offers higher quality streams in the 3 mentioned formats for a fee.

    DI can support up to 40 to 60 thousand listeners simultaneously during peak loads (thrus afternoon), and still make a profit.

    DISCLAIMER: I worked for them previously

    Sunny Dubey

  • by TheNoxx (412624) on Friday February 10 2006, @11:41AM (#14688151) Homepage Journal
    If you have access to a computer with all of your mp3's on iTunes or whatever digital music player, why chew up bandwidth to listen to someone else pick songs you don't really want to listen to?

    The only online radio stations I ever listen to, and barely at that, are playlists from David Byrne on his website cast as streaming audio.
  • by digitaldc (879047) * on Friday February 10 2006, @11:42AM (#14688166)
    1. The music is usually bad

    2. The music is the same playlist shuffled differently for each new day

    3. There are no deejays that will actually play obscure requests

    4. Too many annoying commercials / fake deejays

    5. Too many stations are owned by the same companies

    6. Companies have been doing 'pay to play' illegally - big surprise

    7. I buy my own music to hear the artists I enjoy - I am in control
  • While many consider the PC the center of their worlds, sitting in front of a PC to listen to music or watch videos is not my cup of tea.

    My PC at home is in my home office, and I do listen to internet radio when I am working there, but I don't generally spend my entire day there. Internet radio needs to find solutions to make the content available on any home media device.

    I am anxiously waiting for the TuneDock from Griffin Technology, which will allow both iPod playback on your home theater system (with on
  • Internet radio doesn't work because radio doesn't work.

    If radio worked Howard Stern wouldn't need to be on Sirius.

    And internet radio fails because they don't/won't have Howard Stern.

  • From TFA

    And for those of you who just can't afford to pay one more bill each month, we're keeping a low bandwidth stream. It may not be the best quality, but you can still tune in for free.

    They are only charging for CD quality streams. It seems they're moving more towards a donation (with perks) scheme rather than a subscription only service. And moving to such a system certainly doesn't mean support isn't out there. I'm a fan of KEXP [kexp.org] which has done very well with membership drives while keepi
  • If a couple of giants take over and end up playing the same crap as your monolithic FM broadcasters, I think we'll have plenty of pirate stations. Used to be you had to have broadcasting equipment and you could get caught easily. Now all you need is a server and it is slightly less difficult to get caught.
  • If I could, I would listen a lot more. I do occasionally at home and at work but most of my
    "radio" listening is in my car.
  • I wrote a simple streaming media system that used HTTP for a class. It wasn't exactly the hardest thing to do. If you can get good upstream, you should have no problem setting up your own streaming media system for your music collection.

    Of course that only solves the problem of music, but to each their own.
  • Uh, no ... (Score:5, Insightful)

    by kitzilla (266382) <paperfrogNO@SPAMgmail.com> on Friday February 10 2006, @12:01PM (#14688348) Homepage Journal
    > Will digital music distribution fall solely to giants like XM and iTunes?

    Uh -- no. But internet radio is in its infancy. It will take off with the deployment of wireless broadband and a new class of devices capable of pulling streams without being connected to a computer.

    The first show will drop when Apple makes available a wireless version of the iPod. I bet this will happen before Christmas.

    After that, it's just a function of wireless rollout. According to Bridge Research, a research company that does most of its work for commercial radio, There will be something on the order of 130 million wireless broadband users in 2010. Wired users will make up another 150 million or so. This should be enough critical mass to make internet radio commercially viable.

    Of course, all advertising-supported media is changing. The day of mass-media supremacy is coming to an end, and wirelessly delivered entertainment should further democratize content delivery.

    In the meantime, internet broadcasters will have to find clever business models to stay afloat. Applying old-school models to new media won't be effective.

    By the way, Bridge projects XM and Sirius to be at a combined market of less than 50 million subscribers in 2010. Sat broadcasting could become quite profitable at that level, but hardly dominant in terms of ears. Look for major satelite entertainment brands to migrate to internet radio as it grows.

  • by jdunlevy (187745) on Friday February 10 2006, @12:14PM (#14688462) Homepage

    From the announcement on woxy.com's home page [woxy.com]:

    Our goal is to keep this ship afloat until we can find a business model which allows us to go back to being free, but in the meantime, we need you to come on board.

    Really it seems their hoping the rest of the world -- advertisers, primarily -- will catch up with what woxy.com is doing.

    Basically, woxy.com's business model is: traditional (but independent) commercial radio but over the internet instead of over the air. You would think that advertisers who would be willing to buy commercials on traditional over-the-air radio would be able to easily make the transition to internet-only (especially if they realized that audience measurement online should be much better than the wacky Arbitron [arbitron.com] and other sampling-based metrics for over-the-air radio). Further, it seems that internet radio's audience has to be growing, while over-the-air's audience overall can't be growing -- sure people listen to over-the-air in their cars, but how many people with desk jobs listen to over-the-air radio at work instead of plugging their headphones into their computer? I just don't get it that adevertisers (inc. the agencies) that have dealt with radio for ages just don't seem to understand that commercial internet radio is basically the same thing.

  • Radio Paradise (Score:4, Informative)

    by jone_stone (124040) on Friday February 10 2006, @12:36PM (#14688644) Homepage
    The internet radio station I listen to, Radio Paradise [radioparadise.com], seems to be doing all right, and it's run entirely on user contributions and affiliate programs (iTunes, Amazon, etc). There are no commercials and it isn't even a non-profit. In fact, they recently topped ten thousand simultaneous listeners for the first time. The only minus is that they occasionally mention being listener-supported and ask for donations. Nowhere near as obnoxious as NPR pledge drives, though....

    I know this is just one example, but it shows that it's possible to have an internet radio stations with free streams be a successful business.
  • by csorice7 (913655) on Friday February 10 2006, @12:43PM (#14688712) Homepage
    I lived in OH, went to Miami University and for any of you that are/were locals, this station represents independent radio. Sure, there are others nationally, but this one is hard to match in its variety, its zest for new artists and the unique way they can pull in bands for sets, interviews, etc. Is any radio/media venue worth $120 a year? Boy, WOXY's two streaming stations v. XM and Sirius at ~$15/month is a tough match up. HBO at ~$10/month is also a tough pricing comparable. With Oprah getting $55mm, why can't they just partner up with a sattelite provider for who they are? Howard Stern sure did. In the end, I've subscribed for one reason - I've learned more from this station about new artists than anywhere else. Who can put a price on knowledge and credibility?
  • by RexRhino (769423) on Friday February 10 2006, @12:43PM (#14688713)
    It would be very easy and very economical to run an internet radio station. It would be fairly simple to build a p2p broadcast client that operated like bittorrent (so as to eliminate the need for a single server to serve bandwidth to everyone). And find people who would want to DJ and play music is easy. There is nothing inherently expensive or technically difficult about that. Because the costs are so cheap, it wouldn't take much to make it a profitable buisness.

    The hard part of Internet radio is dealing with all the legal restrictions, licencing, ASCAP payments, and whatever.

    Like all government regulation, the regulations and legal restrictions are designed to create fixed costs such that the barrier to entry is so high that there are only a few large competitors in the industry.

    Eliminate all the restrictions and regulations, and Internet radio will take off.
  • by sphere (27305) on Friday February 10 2006, @12:52PM (#14688784) Homepage Journal
    A good example of successful simulcasting is WFMU-FM, a non-commercial non-NPR freeform station in Jersey City, NJ. They play lots of obscure and strange music, and they also have a weekday Jewish music and chat show called "JM in the AM." The station has two morning webcasts - one for JM and another that features the usual odd brew that is WFMU's specialty.

    From what I understand, the transition to Internet simulcasting was quite successful and led to improved fundraising (now the world funds the station instead of New York City). The station streams in Real, WMA, AAC, Ogg, and two flavors of MP3 (128 Kbps/32 Kbps). Each 128 Kbps MP3 stream (usually 3 hours long) is stored for three weeks, but the Real version is permanently archived.

    I've found the WFMU streams to be very reliable. Now I hear that the station is going to be streaming direct to mobile phones. Well, good luck to them 'cause I'm a big fan.
  • by randomErr (172078) <tekrat@nOSpAm.2d.com> on Friday February 10 2006, @01:28PM (#14689087) Journal
    Internet Radio is being killed by four factors:

    1. Podcasting - I can podcast a show to millions of people and they can listen any time they want with a 10th of the bandwidth and equipment.

    2. Preimium/Subscriber Based Content - A lot of broadcastors are setting up commercial free broadcasts and podcasts with all the behind the scenes audio in place of the commercials for a price.

    3. Cost - It costs a butt-load of money to set up a streaming server and internet connection that can handle then load of any broadcast. If you use someone else to do the streaming for you, it still costs a lot and you loss control of your broadcast. P2P solutions for live broadcasts just don't work now and I'm not sure they ever will.

    4. Laws - Its been 2 minutes since you looked at the the FCC/EFF/MPAA/ABCDEF page. Better refresh it to see what the new rules are. Can someone point me to an update set of rules and regulations for broadcasting is?

    Just for the mobility factor you need a way to transmit your message over the radio waves. If someone could come up with a simple way for me to broadcast my message to say a five mile radius from my home to some I would love you.

    CB sucks. LPFM is dead (thanks to my church). Shortwave/Ham radio requires to many licenses (see #4).

    If someone could make a simple transmitter in one of the unlicened bands for $200, and then make a reciever that will re-transmit the signal into FM so my car or home stero could pick it up for $100 or less, I would be eternally greatful. The exact frequency wouldn't matter because the listener would ID themself by a digital call sign that people would find your station.
    • Amen. I can't remember the last time I listened to conventional radio (for music at least), and KEXP is the reason for that. Good programming by people who love music: What a concept!

      (Attention ClearChannel lurkers: This is the Official Secret Formula (tm) of KEXP. Don't try this at home, or in the studios of your lackeys, I mean, stations. Proper, I mean, incorrect usage of this formula may cause several middle managers' heads within your corporate headquarters to explode. Shhhhhh!)