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The biggest challenge however is one that both Apple and Google face: Only a small fraction of the 10 million or so retail outlets in the U.S.–220,000 at last count–have checkout readers that can accept payments from either system. Both wallets use a radio technology called Near Field Communication to send payment, and it's expected to take years for most stores to be upgraded. What's at play? The big tech companies and carriers seem convinced that our phones will eventually replace our wallets. For carriers, that could make mobile wallet technology table stakes over the next few years as they compete for consumers.
There are also some interesting pricing concerns. The company plans to charge $70/month for gigabit service, but that's a subsidized price. Subsidized by what, you ask? Your privacy. AT&T says if you want to opt out of letting them track your browsing history, you'll have to pay $29 more per month. They say your information is used to serve targeted advertising, and includes any links you follow and search terms you enter.
These Google Fiber related positions include: "City Manager", "Community Impact Manager" and "Plant Manager" in all potential Google Fiber cities. Perplexing inconsistences abound, such as Portland, Phoenix, San Jose and Atlanta positions being listed as local. Whereas San Antonio, Raleigh, Charlotte, and Nashville are listed as telecommute positions.
One is inclined to speculate as to what these job postings mean despite Google's disclaimer: "Not all cities where we're exploring hiring a team will necessarily become Google Fiber cities." Would Google post jobs as an act of posturing much like AT&T's supposed "Gigabit smoke screen" bluff? Or, should we expect to see these so called Fiber Huts springing up like so many mushrooms after a heavy rain in an additional 9 metro areas?
At the rate Google is going, is it too soon to speculate over Fiber Dojos popping up in Japan?