U.S. Logo-Free TV Broadcast Organizations? 485
iluvpr0n asks: "I ran across The UK Campaign for LOGO FREE TV and admired their goals for encouraging television broadcasters to stop taking up valuable screen space with their annoying and brightly-colored logos. It's not enough to be bombarded with 8 minutes of commercials during programs, but they also need to deface a supposedly artistic work (yes, for most of television that's highly debatable) to enhance their 'brand identity' initiatives. Is anyone aware of groups with this goal operating in the US (or other non-UK locations)?" Do we really need these things anymore? I'm sure most television viewers out there can associate shows to networks, these days.
Branding? (Score:2, Interesting)
MjM
TNN (Score:2, Interesting)
DOG.... woof (Score:2, Interesting)
Digital
On-Screen
Graphics
Anyway, i can think of two reason for them , 1) To stop people record a movie , and acting like its a gunine copy.
2) To stop other chanells nicking their stuff. Over here in Ireland they often show stuff from Sky Sports on the news (with permission i am sure), but there is no doubth where is from with the Big Sky Sports logo on the screen.
Logo's in the UK (Score:5, Interesting)
All the mainstream channels don't include any tags and wouldn't dare to do so, however since the launch of DigitalTV around three years ago and the numerous stations that came with it... they started to put logo's on channels to differentiate themselves (so you can tell crap from crap).
But it seems it caught on and even the new BBC channels include it like BBC Choice, Knowledge and News24, they all include a subtle alpha channelled logo in the top left, for MTV/Music and News it's not really that bad but if you want to sit down and watch a programme then they become annoying.
But at least we don't have to contend with any adverts on some channels, I sometimes watch ABC evening news here, there is a break every 4-5 minutes, then the news is filled with sentimental dross in-between, you watch it and feel as informed as watching a brick wall, they call this news ?!? Fox News isn't even worth mentioning, do people serious watch that?
At least CNN has something going for it.
Re:Watch TV? (Score:2, Interesting)
as for the small translucent logo's in the corner, they dont bother me. as many other people said, they are actually useful when channel surfing because you can tell right away what channel you are watching. and when cable and satellite systems have well over 100 channels, it helps in locating any interesting programming.
...and now flags! (Score:3, Interesting)
On the other hand, with a zillion cable channels that I, at least, don't remember most of, it's useful to have a small logo. Anyway, it's not at all clear to me how this group expects to have any effect. A petition? "Demonstrate and calculate the cost of ignoring the problem logos."?
I'm skpetical about the claim that the logos are there to discourage piracy. Is anyone really trafficking bootleg C-Span or Weather Channel broadcasts or Dharma and Greg episodes? And if so, are they going to be deterred by a network logo?
I Solved this Problem (Score:3, Interesting)
Transparent logos are a bit more difficult to detect, but they're less obtrusive. In addition, if this were implemented as a full-blown product, it could easily build a library of company logos and associate those logos with the channel that is being watched, so the logo detection wouldn't be necessary.
Re:OMG ... (Score:3, Interesting)
When it first started, I tried to vote with my remote and switched to stations that didn't use the annoying, distracting practice. That didn't last long as every one of them picked up on it.
Re:Logos no longer serve a purpose (Score:4, Interesting)
The idea is not for you to be able to identify what station you're watching - by looking at an onscreen guide - but it's to ENSURE you know what station you're watching.
Once people stopped watching TV when the networks wanted them to watch it this became important. Tape something to a VCR, play it back when you want, and you may very well not care what station it came from; but the broadcaster certainly does want you to know.
With TiVo and other digital recording devices it's even more endemic. You may not have even told it to record the program. It just did because it fit some set of criteria. And you're going to be skipping commercials! All YOU care about is the program name and content. This doesn't give the broadcaster much sell room.
A lot of pundits and PDR users know that commercials are ineffective now -- the only time I "watch" them is when I'm not paying attention to the show much anyway and don't pick up the remote to FF through them. I suspect that eventually TV networks will move to banner ads or something similar, with side-band information available to those with "interactive" digital TV sets.
Would I love to see the logos go poof? Sure. Do I think they will? No way. Not unless you want to pay for the right to have a TV (ala the UK) or pay for every channel you receive.
Re:Watch TV? (Score:2, Interesting)
I also hate when the local stations decide to put their logo next to the Network logo. One of the local stations here in Orlando is particularly bad about it(WFTV - ABC Affiliate). I could care less what station a show comes on, since I use my Tivo to time shift just about everything I want to watch.
Theres no excuse (Score:2, Interesting)
Is it really worth having a logo on your screen for the rest of your life, just so you can tune the tv in easily a couple of times? no, (shut up, it isn't).
Not only that, but (moving back to evil compression) when i watch stuff i downloaded southpark etc.) i have to put up with the stupid blurry comedy central logo, i mean, the cheek - i get my programs legally of gnutella, yet i still have to put up with the logos. it sucks.
We don't have any logos on terrestrial tv here (uk) (no channel 5 does not count). but the BBC is starting to push it with news-24. One day those capitalist pigs will be shot like the err capitalist pigs they are, and i will personally destroy all tv logos over the world BA HA HA HA HA HA HAAAAAA
Burnt in logos on projection tvs. (Score:5, Interesting)
I didnt notice it, cause I only use the bigscreen for dvds which are letter box, but catch Enterprise, and there it was. At least they could move the logo or have it time out.
So logos are not just annoying, they are destructive.
Watermarks on Australian TV (Score:2, Interesting)
MTV is the Worst (Score:2, Interesting)
They have those stupid huge annimated icons that are always moving around and dancing in the bottom right corner.
Re:Sometimes helpful (Score:3, Interesting)
I was working in a television station when these things started to get popular. In fact, I was one of the people who helped make our station's logo as transparent as possible.
First it was just during the beginning of the news, then all through the news, then all day long
I have no issue with them when done "right". "Right" by my definition is as transparent and small as possible, preferrably -just- a logo and no text. If you're going to "tease" a special with an animation it should only happen once during a block of programming or -right- after the commercial and last no more than 5 seconds.
Of the "educational" channels, Animal Planet is the worst ("Croctober" opaque full color animations? Made me completely avoid anything to do with that special). History channel is worse with it's solid gold logo and the word "History" on everything. It would be highly preferrable to have a transparent "H" and nothing else. HGTV seems to understand the concept of simplicity pretty well.
Things got much worse after 9/11/01
As for the other issue, channels like CNNHN and Fox News scrolling every little quote they can scrounge across the screen, OUCH. This is specifically why I didn't watch Bloomberg TV. At a maximum I want the announcer, a well done graphic, and and explainer quote. I want all the text on the screen to relate to the story I'm watching. If you have to refer to additional stories, start additional channels and just run a miniature TV guide at the bottom so I can switch if I want to. Otherwise we're just further investing a culture of lack of concentration.
I also don't particularly see need to make CNNHN or Fox "tag-team". I preferred the single announcer format, again, for focusability reasons.
But then again, I'm known to be opinionated.
They are harmful also (Score:2, Interesting)
I agree that stopping this type of activity is a good thing. I can't watch a forign film, and understand it anymore, and thats just plain sad.
They're not for you (Score:1, Interesting)
or to annoy PVR users. They are to
prevent unpaid re-broadcast by other
broadcasters.
logos may be quite useful to STRIP ADS! (Score:2, Interesting)
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Australia's experience (Score:1, Interesting)
There was a huge outcry and I must admit after 23 years of my life with no such logo, it was awfully invasive to have in the corner.
Then after a few weeks, they "backed down" and made the logo even paler, and smaller. Just less annoying.
Now, I think they've done the usual corporate trick of convincing the viewing public that it's acceptable. I really do suspect they made it large and opaque on purpose, in the beginning, simply so that people would think the logo they ended up with "wasn't so bad after all".
We need more logos (Score:2, Interesting)
Yes, I know I should plan what programs to watch in advance, or check with a Web site or TV guide, but I'm not that organized. My guess is that neither are 90% of the viewing public.
Re:Sometimes helpful (Score:2, Interesting)
I would agree with you on all points except that. I rather like the fact that the news networks (CNNHN, MSNBC Fox) are scrolling miscellaneous headlines across the bottom of the screen. Ever since 9/11, they've all been devoting nearly 24 hours a day to one or two ongoing stories (can you say anthrax?) while ignoring everything else. The scrolling text often provides the only clue that other important things are occuring in the world.
And since so much of what they call news is actually just talk (ie., some retired general speculating about what is going on in Afghanistan), the headlines often provide "harder" news than the talking heads.
But the contest to see who can fit the most US flag logos on the screen at the same time just has to end soon (please god!).