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The Almighty Buck

Are Rebates Scandalous? 685

theodp asks: "Motley Fool offers a dead-on take on the computer mail-in rebate fulfillment process--Once I receive your 'claim,' I will begin to 'process' it. Assuming that you filled out all the information correctly, and assuming nothing is missing, and assuming your claim doesn't get lost somehow, and if you call or write a few times to check on your claim's status, then I will mail your check within 10 to 12 weeks. Maybe. Or maybe it'll be four to six months. Or never." What are your thoughts on rebates, and have any of you noticed who, at least in the computing industry, is more trustworthy with rebates than others? Update by J : Here's the short version of the article.
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Are Rebates Scandalous?

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  • by Alpha27 ( 211269 ) on Thursday April 17, 2003 @07:37PM (#5755549)
    At times I forget to send them in. What should happen is the selling company, should take it upon themselves to handle the rebate for you in store, instead of you dealing with the nonsense paper trail of it.
  • by tuxtomas ( 559452 ) on Thursday April 17, 2003 @07:38PM (#5755565)
    What sucks is the junk mail and phone solicitors that follow!
  • by martyn s ( 444964 ) on Thursday April 17, 2003 @07:39PM (#5755570)
    But that's kind of the point. Most people don't bother because it's such a hassle, but they still buy the product because they believe that they will bother. They think they're getting a deal based on the assumption that they will follow through with the rebate.
  • by realdpk ( 116490 ) on Thursday April 17, 2003 @07:39PM (#5755578) Homepage Journal
    They're buying your personal information so they can either use it to fill your mailbox with their junk or everyone's junk. There's no other reason for them not to do rebates at the POS/cash register.

    Regarding computer-related rebates, they are even worse. I bought some CDR media that was "$2 after $10 rebate". I had a weak moment and figured it was worth the $10. The Best Buy receipt offered a way to file your rebate request online. I thought, great! Mailing rebate requests is sure lame!

    So I go to punch in the rebate information and am presented with a page that I can print and USPS mail in.

    Completely worthless, except now some additinoal "rebate processor" company also has my information.
  • Get over it. (Score:3, Insightful)

    by Speare ( 84249 ) on Thursday April 17, 2003 @07:39PM (#5755581) Homepage Journal

    They send you a check in return for the marketing information that you provide them. If they don't send a check, complain until they do. How is this a scandal, again?

  • by Lemmy Caution ( 8378 ) on Thursday April 17, 2003 @07:40PM (#5755589) Homepage
    The way rebates work is that the seller gets almost all the benefits of a sale price - getting to list something as being $300! (after rebate) for only a fraction of the cost. It's simply a fact that only a fraction of the people who buy the goods will successfully apply for the rebate: multiply that fraction by the amount of the rebate, and you have the amount they actually have to lose per unit sale while getting virtually all of the competitive advantage of announcing the discount.
  • by Chris Carollo ( 251937 ) on Thursday April 17, 2003 @07:45PM (#5755622)
    There's no other reason for them not to do rebates at the POS/cash register.
    Of course there is! Few people actually go through the process of filling out and sending in the rebate. So they can get customers to think of the price in terms of the rebate, but often don't actually have to "honor" the price.

    Personally, I'm pretty religious about sending in my rebates and have only ever had good results. Of course, if everyone did that they'd stop offering them, so for all you folks that don't send in your rebates, thanks!
  • by wowbagger ( 69688 ) on Thursday April 17, 2003 @07:46PM (#5755633) Homepage Journal
    For a company, rebates are wonderful:
    1. They get you to buy one product over the other.
    2. The probability of a person filing for a rebate is less than 1.0, therefor a rebate is less expensive to the company than an equal price cut.
    3. By adding arbitrary restrictions (no P.O. Boxes for one) they can further reduce the probability of you getting a rebate.
    4. They get to use your money for a while - that "float" can make them even more money.
    5. They get your name and address to add to their mailing list. They can also sell that information to others, making even more money.


    Curiously enough, these are much the same set of reasons that a rebate is bad for the consumer.

    There is one other bad thing about rebates from a consumer's point of view: you pay sales tax on the non-discounted price of the item.
  • by PD ( 9577 ) <slashdotlinux@pdrap.org> on Thursday April 17, 2003 @07:47PM (#5755641) Homepage Journal
    Write another letter back and CC it to the FTC and your Senator, explaining that barcode means barcode, and if they don't send the rebate, more politicians might be hearing about corporate rebate scams than just your Senator.

    Enron was a tasty snack, and chewing up some companies to win some popular votes appeals to a great many politicians.
  • Tiger Direct (Score:2, Insightful)

    by Average ( 648 ) on Thursday April 17, 2003 @08:01PM (#5755743)
    HINT to the wise:

    Tiger Direct, fine store otherwise, is a complete scam on rebates, from my findings.

    Every rebate offer wants "a copy of the reciept".

    Included in the shipments from Tiger, you get a "Packing Slip".

    On 5 different occasions, out of 5 tries, my rebates have come back as a postcard, "sorry, you didn't send a reciept.

    I called Tiger. They said my e-mail confirmation letter was my reciept. Print that, and go.

    Tried that 3 times. Included both the e-mail "reciept" and the "packing slip".

    3 failures.

    God, I'm a slow learner.

    It's a big-assed scam. Tiger is otherwise a fine company to work with, just realize that the price you pay is the price you pay, and that rebates are a big fat lie.
  • Re:Get over it. (Score:1, Insightful)

    by Anonymous Coward on Thursday April 17, 2003 @08:03PM (#5755758)
    That's right. Get over it! Everyone should get over everything, because there's nothing we can do about shady business practices, crooked politicians or declining social values.Let's all just get over it and stop thinking about stuff!
  • by Zenin ( 266666 ) on Thursday April 17, 2003 @08:09PM (#5755808) Homepage
    For myself I've realized I'm simply not going to send rebates in. I've let $100 rebates go at times that I thought when I bought the item, "It's $100, this I'll send in for sure, I'm not that stupid...". Yes, yes I am...

    I must say that my buying life has been much, much less stressful and guilt-free since I adopted the position that rebates simply don't exist. Whatever the non-rebate price is, that's my price and my choice to buy it or not will based on that, not the mythical rebate/smail spam sign up that won't ever actually happen.

    Rebates suck.
  • by orthogonal ( 588627 ) on Thursday April 17, 2003 @08:25PM (#5755887) Journal
    it isn't as if you can just send out a bunch of cheques. There are many steps involved in fulfilling a rebate

    While there certainly is administrative record-keeping required to process rebates, it can't be much more than admini-trivia required to sell items in the first place. For a wholesaler, retail rebates of course mean a greater volume, but the process can largely be automated.

    But your company manages to do the work required to sell the item in the first place, and it doesn't take you weeks to process those orders, does it? Your comapny could process rebates as quickly, if it had teh will to do so. But it's to the company's advantage to make the rebate process as inconvenient as it feasibly can., to discourage rebates and to keep earning interest on the money it eventually must rebate.

    So don't tell me it's too hard: if you can sell the product in the first place, you can also do the rebate efficient. You choose not to, and so I choose not to do be taken in by rebates.
  • by f97tosc ( 578893 ) on Thursday April 17, 2003 @08:28PM (#5755908)
    Many posts correctly point out that these discounts are designed so that many who intend to send them in never bother/ succeed. But there is actually a more subtle reason as well; the same reason that supermarkets use coupons (as opposed to just lowering the price).

    That reason is price differentiation. If the company charges a high price, they sell few units at a high margin; a low price means more units a lower margin. By introducing these coupon schemes, they can charge different prices for the same product. Price-sensitive customers go through the trouble of filling in the coupons, insensitive ones don't. It is the best of both worlds!

    Another example of price differentiation is university tuition. There it is called "financial aid" - a scheme clearly designed to make everyone pay exactly what they can afford (note: I am not saying that there is something wrong with financial aid; I am just pointing out that it is very much in the financial interest of the universities).

    Tor
  • At what cost?? (Score:2, Insightful)

    by aleph+ ( 99924 ) on Thursday April 17, 2003 @08:29PM (#5755914)
    I recently bought some equipment at CompUSA and only when I got to the register I realized that the advertized price was after the mail-in rebate ... in other words I had to pay more than I thought. I figured though that at that point I'd spent so long chosing that I'd go ahead and make the purchase anyway. It turned out that I had about $30 of rebate coupons. When I got home I started filling in the coupons, but stopped to think about it before mailing them in. I came to a startling conclusion, which was that I would rather let them keep the $30 and stay off the mailing lists. The amount of aggravation that having my name on potentially countless mailing lists and receiving catalogue after catalogue for perhaps years on end made it a better deal to give up the money. Of course if someone said 'pay me $30 or I'll put you on a bunch of mailing lists' I sue them for extortion. But based purely on the merit of the two cases, without the moral question of which decision results in the best social consequence, I figured that staying off a bunch of mailing lists is probably worth about $30 bucks to me.

    That's rather enlightening information ... in the future when someone asks for my address, I shall consider first: are they giving me something in return that I think is worth about $30. If not I shall decline to give my address.
  • by Gefiltefish ( 125066 ) on Thursday April 17, 2003 @08:31PM (#5755920)

    As much of a scam rebates appear to be, at least in most cases you have a chance to develop an inkling of the crap you're getting yourself into prior to buying the product.

    But here's the scam: Products that are advertised in ways that do not make the fact part of the "deal" includes a rebate. For example: products listed as purchase price minus rebate with insufficient indication of the rebate figured into the price. Even worse (and this pissed me of in a major way): I bought tax software a year ago that included "free" state income tax filing software. After I had purchased the original bundle, I learned that I actually had to spend more money to buy the state software and then wait 6 f ucking months for a rebate check to arrive.

    A total fuc king scam. That should be illegal.
  • by jgotts ( 2785 ) <jgotts&gmail,com> on Thursday April 17, 2003 @08:49PM (#5756053)
    "I haven't seen spindles of CDRs for $3 anywhere. The closest I have seen are those scary ones at CompUSA that NOBODY should be buying. The no-brand ones shrinkwrapped without a spindle through the hole, that sit on dusty shelves for weeks."

    Why should nobody be buying them? Do they have a shorter shelf life than other CDR's?

    I might concede that they have a higher initial failure rate, but that just means you sometimes have do two burns instead of one. Unless the initial failure rate is very high, they're still cheaper than the ones whose packaging you don't have to dust.
  • Re:Some links (Score:5, Insightful)

    by Pharmboy ( 216950 ) on Thursday April 17, 2003 @09:07PM (#5756160) Journal
    What the hell is the point of having instant rebates instead of just lowering the price?

    It called Marketing. As the resident evil capitalist, please allow me to explain...

    1. They can be used to 'not' lower the price for price matching policies. "Yea, you bought it last week but the price is still $100, we just have a rebate. We can't give you the rebate if you bought then."

    2. They can be used to make people think that the factory is giving us this money, its not that we are overcharging you the rest of the time. "Its $100, before a $50 rebate, but we would lose money if we sold it for $50" Really, Im not making it up. I get paid for this stuff.

    3. Sense of urgency. Its for a limited time only. This is true for all sales, but with rebates, the message, and response is stronger. "act now or miss out".

    4. Convenience. Rebates are dubious at best, but with an 'instant rebate' you know you can't get ripped off. So its a better value, because there is no risk. Even though it IS the same as reducing the price, it is called "transfering the risk" to the seller, instead of to you. It works.

    5. Its a different kind of sale. All sales are good. Very often, an instant rebate is used on NEW items at their introductory price. IE: This item is $150 with a $50 instant rebate. After the rebate is gone, we put it on sale for $100.

    Its all marketing, thats all. The above may not make sense to some of you. Good. Thats the idea. Many of you will smugly say that the above is stupid. Thats good, too. The more 'stupid' you think these sales tricks are, the more likely you are to fall for them. I'm not making it up either, it REALLY does work that way. But that is why they (we) do instant rebates: Because it works very very well, especially for quazi impulse purchases.

    Remember boys and girls, you do NOT have to be evil to be in Marketing, but it helps. ;) Trust me (and who wouldn't?), its what I have done for a living for around 20 years now.
  • by brownecj ( 652708 ) on Thursday April 17, 2003 @09:19PM (#5756249) Homepage
    Rebates used to be a way for a retailer to sell something for list price, with the manufacturer kicking back some moolah separately. That way, the retailer keeps their cash flow. So why do gateway and dell do rebates? If the purchase is direct from the manufacturer, then a rebate is just a short-term loan to a sleazebag company, counting on your forgetting to ask for your money back! -Chuck
  • Re:Some links (Score:2, Insightful)

    by Andrewkov ( 140579 ) on Thursday April 17, 2003 @09:44PM (#5756395)
    A marketing friend of mine had another point to add .. rebates give the seller a two tier customer base: Rich customers will pay the higher price and not bother with the rebate. Poorer customers will buy the product and use the rebate, but you still get the sale. It's a way of extracting the most possible money out of a mixed customer base.
  • by true_majik ( 588374 ) on Thursday April 17, 2003 @09:50PM (#5756429)
    Although I agree with your ponts #1, 2, and 4, I would have to disagree on the rest...

    3. Rebate promotions always require you to cut out the UPC barcode from the original box. Many people throw the box away. Also, when you remove the barcode, it's a guarantee to the store that the merchandise WILL NOT BE RETURNED. I wonder if it lowers their insurance rates.
    I'm not sure what stores you shop in, but usually the ones I shop in will take it back and refund all my money minus what I would be getting on the rebate. So once you receive your rebate, you've recouped your losses...Of course except if you don't depend on rebates, but then if you don't, you wouldn't go off tearing off UPC barcodes.

    5. Who guarantees that rebates will ever be honored? A company can use rebates according to their cash flow. Lean times? Just delay (or throw-away) some rebate coupons. A quick way to make cash. If consumers complain, blame it on the postal office or some other force of nature.
    Yeah, that's something to think about, but the *great* majority of the time, I get my rebates.

    6. Did you notice that your rebate checks look just like ordinary printed propaganda? This is done on purpose, to increase the probability of the check being thrown away together with all the other bulk mail people receive. Moreover, those checks have a fairly short expiration date (Sometimes, one or two weeks after the date you receive the check).
    ...like ordinary printed propaganda...What in the world are you talking about? Rebate checks usually come in smaller than 4 1/8" x 9 1/2" (No. 10) envelopes, thick paper (and not see-through because of the "security sheet" that has a dark patterns), and perforated in 3 of the sides. As for the expiration date, 2 weeks? WTF? Yes I know the rebates take a long time to arrive, but when they do arrive, they are dated a few (4-5 days) prior and are usually valid for up to 90 days.

    7. Loss. Yes, you can lose the checks after you get them. I've lost two (total = $70, ouch!).
    How are rebates bad for consumers due to loss? I would say that's the customer's fault...stupid ones at that. If you loose your keys, is it too the dealership's fault?

  • Tax (Score:4, Insightful)

    by Jesus IS the Devil ( 317662 ) on Thursday April 17, 2003 @10:29PM (#5756628)
    Another thing I don't see people addressing is the topic of tax.

    When you buy an item for $1,000 (which includes a $100 rebate), you're actually paying the tax on the $1,000, not on $900.

    So, make sure you factor in the tax factor before committing to a rebate sale. Actually better yet, everyone should just boycott any and ALL items with rebates. It's all just a scam. If they wanted to give you the money they would've discounted it at the counter.
  • by Bob Hellbringer ( 320931 ) on Thursday April 17, 2003 @10:41PM (#5756706)
    On top of that, the customer wastes 37 cents in postage, and the company wastes some 25-37 cents as well. The USPS doesn't mind, but I sure do!

    I just can't stand rebates either, because they make me feel like I'm begging for money they owe me. If the companies really must insist on their damnable rebates, then I'd like to see some legistlation forcing standardization and penalties.
  • I've almost never had a problem getting rebates done. Only once did I ever have to wait a really long time. The company lost its investment funding and didn't expect the huge response they got for the item. It took me over a year to get 75 bucks but they made good on it.

    Also, how to prevent information from being sold ? You can't, but how do you deal with potential SPAM ? Each company gets their own rebate address. Also the only company that really seems to sell information is Staples.

    I've gone out now 3 years now, and spent over 1500 and gotten 1200 of it back. (and I DO track my rebates).

    What people are probably doing (not doing ?) is following the instructions EXACTLY so of course they get screwed.

    The only products I won't buy now are Mad Dog (they keep screwing my rebates claiming a problem).

  • by dlakelan ( 43245 ) <dlakelan&street-artists,org> on Thursday April 17, 2003 @11:09PM (#5756841) Homepage
    There's a field of economics that studies questions like: "why is $2 off a $5 item so much more appealing than $2 off a $100 item?"

    In both cases you get $2, why is this scale factor involved? There's really no obvious logical reason to prefer one vs the other.

  • by Anonymous Coward on Thursday April 17, 2003 @11:28PM (#5756955)
    Any 'dork' that loses checks can't complain about anything except their own stupidity.
    I have used rebates from BEST and OFFICE MAX for years, and have never failed to receive the offered rebate.
    The only drawback are the 'hidden costs' involved in the rebate scheme:
    1) you pay TAXES on the full price
    2) you pay for the stamp, envelope, time-to-fill-in-&-mail
    3) delay on recovery of monies - which draws interest for the rebating firms

    Basically, deduct approx. 10% from the rebates to cover these costs, then determine if you come out ahead with them, or without them.

    (I fill them out, send them in, and generally do a seriously good deal on the items I purchase)
  • by Valdez ( 125966 ) on Thursday April 17, 2003 @11:56PM (#5757101)
    I've seen lots of posts stating "companies love rebates because not everyone fills them out" but I haven't seen anyone use the proper term for that yet: It's called breakage.

    Any time you're issued something that doesn't have immediate value, or requires you to take one more step to gain value from, companies gain breakage. The model for Airmiles, Malborough Bucks, and hundreds of other "point systems" rely heavily on breakage as part of their success. Something like only 20% of Skymiles issued are ever redeemed for free flights.

    This is also the reason you won't see "easy online redemption" any time soon... it would drastically decrease the breakage on rebates and cost the companies a ton more money.

  • by Telastyn ( 206146 ) on Friday April 18, 2003 @12:35AM (#5757253)
    I've only actually sent in 2 rebates, both were for Western Digital hard drives, both purchased at the same time, both purchased on the same receipt.

    Sent in both rebates with 1 receipt in 1 envelope.

    Got 2 checks in 2 envelopes about 6 months later. Little late, but no hassle. I haven't even recieved any snail-spam from them either. Definately a plus for them when I look to buy more hard drives in the future [assuming it's not to replace the ones I bought that've been running well for 3 years now]
  • by Anonymous Coward on Friday April 18, 2003 @03:55AM (#5757926)
    I used to work as a temp for some faceless "processing center" that handled claim verification/approval. They told us flat-out that they wanted EVERY form filled out EXCATLY right, and that it be PERFECTLY legible, otherwise the claim be denied.

    They even gave us a little checklist for things to look for (ie: 9's that look like 4's, copies of receipts (they wanted the originals), forms filled in pencil or red ink (on the form in fine print it said: only use black or blue ink), etc) and other little technicalities that made it so that the people who sent them in would not get their money.

    It really sucked because the forms themselves were from CD spindle packs, and so they were coated with a layer of like wax or plastic or something that made it very difficult for ink to stay on. sometimes people who would write with a ball point pen would leave only the "engraved" writing on the form, because the ink would smudge onto the inside of the envelope, and so those would obviously get put into the DENIED pile.

    I guess they were afraid of a class-action lawsuit or something, because forms that had the ink smudged off had to be 'destroyed' and the only record of it was a little slip that had the person's name/address from the envelope they sent it in and the reason why it was denied (illegible) that way, no one (like a lawyer) takes a second look at the forms and says "hey, look! if you angle it just right, you can see what they wrote!"

    needless to say, I am now very careful not to commit the same mistakes when I submit rebates!
  • by mcheu ( 646116 ) on Friday April 18, 2003 @03:56AM (#5757929)
    In most cases, I pretend there is no rebate to be safe. That's what people really should do. Certainly send in the rebates, of course. The companies pretty much count on you forgetting or not bothering with them. Whatever rebates you don't send for is more profit for them. Don't count on the rebate money. When you buy, just buy it based on the sticker price. When you actually get a rebate, treat it as you would if you found it on the street or won it in the lottery. It's extra cash. If you don't get it, it's not really worth losing sleep over it, but if you do. Cool.
  • by miTTio ( 24893 ) on Friday April 18, 2003 @08:47AM (#5758565)
    So what you're telling us is that over the past 3 years you have *loaned* several companies $1200, interest free.. and don't have a problem with that?

    No. I think he was trying to say, in return for loaning those companies $1200, he has received discounts on goods and services.

    Just suppose that he spent all of his money in year 1, and he could get a rate of 4.00% a month on this money, had he kept it:

    Nominal Rate of Return: 4.00%
    Investment Duration (Years): 3 years
    Compounding Frequency: Monthly

    Compounded Rate of Return: 12.73%
    $1200 * 12.73% = $152.76 opportunity cost.

    He obviously thought that $152.76 + $1500-$1200 = $452.76, was worth $1500 worth of goods and services.

  • by blibbleblobble ( 526872 ) on Friday April 18, 2003 @08:48AM (#5758568)
    Perhaps someone could explain why this is tolerated [by consumers], but it does seem rather strange indeed.

    Either it's "In order to purchase something here, you need to give us a $200 loan for 3 months" (the exact opposite of interest-free-credit, which is what most shops use)

    Or, it's "Here's a computer for $1200, and by the way, we're lying about that price" which should certainly have the retailer shut-down by trading standards. The evidence in this article certainly indicates that they have little intention of paying this money back (what's the interest rate on a borrower who defaults on 30% of loans?)

    If an advert says $1200 (inc rebate), I think the correct reponse should be " you can fsck off, and I'll choose a more reputable place to buy ". Does that sound reasonable to anyone?

  • by HomieJ ( 666963 ) on Friday April 18, 2003 @09:52AM (#5758886)
    My first ever post WOO HOO! =) Ok, I have been using rebates for many many years. I have about a 99% success rate. The only one I lost was a $50 rebate for a tape drive. When I called about it, it sounded like two guys running a business out of their garage. They claim it was lost of course. Ok, So I use to just throw everything in an envelope and send it on its way. That was back when I had only 1 or 2 pending rebates. Then, after the tape drive ordeal, I started keeping copies. Actually had to call a few companies when I didn't get a rebate. It's funny, every time I ever had to call they ALWAYS said the check was ALREADY mailed and I did recieved the check within two to three days of calling (and the postmark date was the day or day after I called). Then the rebates got too many to deal with manually. So I set up an asset account with Quicken to track exactly how much $$ I was owed in rebates. It also allowed to to quickly see which rebates were overdue. So now I have a pretty good system. I scan everything I send. Everything is taped to one sheet of paper with annotations indicating all the requirements. It's been pretty good. Now the rules have changed. I got some pretty substantial rebates from CompUSA and some pretty small ones. I glanced at a random rebate for that I received and everything looked normal. Then a few days later I went to fill them all out. The BIG rebates ($70, $100) had a requirement that the prbate be postmaked the NEXT DAY (that is about 4 days from when I purchased the items!!!). The smaller rebates were the normal 'postmarked within 30 days of purchase'. The big ones were withing the SAME WEEK!! Not many people rush home to fill out their rebates. They want to play with their new router or hard drive (which may take 4 days for some people). So, yet another way for the companies to deny your rebate. What's next 'Must be postmarked on a Monday before noon or Thusday after the post office is closed'.

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