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How To Get Your Program Professionally Marketed? 131

one-man orchestra writes "I'm the sole programmer of a small, multi-platform, commercial audio program (a spectrogram editor). After over 6 months on the market, I realized that the program would never just sell itself, and that I need some real marketing done for it. Being a one-man orchestra is becoming increasingly difficult; I only can devote so much time to marketing, my skills in that department are lacking, and I'd much rather spend more time coding. Despite my lackluster part-time marketing effort, I still manage to make a modest living out of the sales. My logical assumption is that with someone competent taking care of that part, revenue could greatly scale up. But what's the right way to go about doing this? What type of people/company do I need to contact? What to expect? What to look out for?"
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How To Get Your Program Professionally Marketed?

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  • by PopeAlien ( 164869 ) on Friday July 03, 2009 @05:38PM (#28575361) Homepage Journal

    Clearly slashdot is broken. The first reply is a useful and informative comment? I don't come here to read that sort of nonsense, I come here for for 'soviet russia' jokes and legal advice without any connection to reality.

  • by reporter ( 666905 ) on Friday July 03, 2009 @05:45PM (#28575399) Homepage
    Before you even market the computer program that you have written, you should first find a way to ensure that your program will not be easily pirated. One possibility is the following.

    1. Embed security within your program. Generate (1) a version of the program with a unique lock and (2) a unique password (for that unique lock) for each customer who buys your program. Sell it by allowing the customer to download it.

    2. Create a binding, toughly worded contract that each customer must sign by hand.

    The aim of point #1 is to be able to trace the source of each pirated copy of your program. (The password that activates it immediately identifies the customer who pirated it.) You slaved for years to create it. You deserve all the profits.

    The aim of point #2 is to facilitate suing the customer identified by the method implied in point #1.

  • yo (Score:5, Funny)

    by ae1294 ( 1547521 ) on Friday July 03, 2009 @05:56PM (#28575485) Journal

    I hear bit-torrent is a good place to publish your work....

    Just post the source with your full name, home address, SSN#, DOB, and banking information and a-wait profit.

  • After over 6 months on the market, I realized that the program would never just sell itself, and that I need some real marketing done for it.

    1. Write a program that will "just sell itself" and you'll be set ... at least until the program becomes self-aware and realizes it doesn't need YOU!
    2. Or viral marketing. Just look at all the malware that tell people that their PCs need to buy anti-virus software ... now that's viral marketing.
    3. Or figure some pr0n angle. Everyone knows the Internet is for pr0n. You can call it the "FapMaster 3000" or something ... Get Billy Mays to ... on second thought ...
    4. Call it the "Jacksonator" ... people are buying anything that mentions Jocko nowadays - a plain white box will do for shipping, and when people call for refunds, say "Just Beat It!"
  • by OAB_X ( 818333 ) on Friday July 03, 2009 @11:27PM (#28577399)

    He must be new here.

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