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Businesses Social Networks Games Technology

Finding Someone To Manage Selling a Software Company? 165

rrrrw22 writes "My company has spent the last year developing a framework for creating games on Facebook, Myspace, and Twitter. While we had originally planned to release the product to the public and take a percentage of the revenue, we have realized that we can make more money by selling the application to a funded company entering the social gaming space. Our problem is we don't have many other contacts in the social gaming space and would like to find someone to manage selling the company for us (in exchange for a percentage of the sale.) Where can we go about finding someone with the skills and contacts to sell a product like this? What experiences have others had trying to sell a company that we can learn from?"
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Finding Someone To Manage Selling a Software Company?

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  • by castoridae ( 453809 ) on Saturday January 02, 2010 @06:15PM (#30626734)

    Yes, in principal. But that's not pragmatic - this sounds way too small to interest VCs these days. Speaking from experience, they aren't going to give you the time of day unless you're asking for at least $3M, and ideally more like $5-10M.

    I'd suggest local angels (individuals, not angel groups which often think they are VCs and act similarly) if you want, say, $100K-$1M, and friends-and-family or revenue (can be from random consulting while the product ramps up) for less than that.

  • by rrrrw22 ( 231117 ) on Saturday January 02, 2010 @06:29PM (#30626830)

    Its out in public now at http://www.appainter.com/

  • by rrrrw22 ( 231117 ) on Saturday January 02, 2010 @06:31PM (#30626856)

    Actually, we've made quite a bit of money off of several successful games we built on the framework, we just realized that getting everyday people off the internet to build successful game isn't going to work.

  • by rrrrw22 ( 231117 ) on Saturday January 02, 2010 @06:37PM (#30626912)

    We've had severial successful games on the framework, so it is proven:

    http://apps.facebook.com/thesummoning/
    http://apps.facebook.com/hammerfall/
    http://apps.facebook.com/bandbattle/

    Total our games have about 6 million users.

  • Re:Wait a minute (Score:2, Informative)

    by rrrrw22 ( 231117 ) on Saturday January 02, 2010 @06:38PM (#30626920)

    We were saying we can't make money from trying to have normal people build games on it. To make good games on it you have to have an organized group of people (like we have done)

  • by Anonymous Coward on Saturday January 02, 2010 @07:14PM (#30627256)

    The link for the game "The Summoning" does NOT ask your permission to access your Facebook data. It just takes you straight to the character-selection screen. If you pull up that link while you have an active Facebook cookie in your browser, be sure to go into your "Application Settings" and remove it from the list of authorized applications, or else this fly-by-night (and obviously pretty desperate) company has full access to whatever data can be mined from your Facebook account.

  • by VampireByte ( 447578 ) on Saturday January 02, 2010 @07:15PM (#30627266) Homepage

    The poster is going to have to find someone who has been through this and get referrals. Sorry, that means meeting people and using social skills. Emailing potential buyers probably won't help because if you don't know any people in the space, you also don't know how to communicate with them out of the blue; you'll probably put them off, if they read your message at all.

    Get an attorney who has experience doing these types of deals, this has saved me from failed deals. The guy who did Daddy & Mommy's will or plays golf with Uncle Barney or whatever isn't the way to go.

    Trying to sell your company through one of the hundreds of business for sale websites brings tire kickers and scam replies. Going to the local business brokerage franchise (basically a bunch of commission-only out-of-work real estate salesmen) is usually a dead end for this type of thing, they won't grasp what you are selling, but they will have free balloons for the kiddies.

  • That is not true. (Score:2, Informative)

    by yooy ( 1146753 ) on Saturday January 02, 2010 @08:10PM (#30627740)
    Why would they give you $3M if they can get along with much less? Fail often, fail early, fail CHEAP is also true for VC. I know VC that don't have a lower limit. It depends on which stage they are focusing on. If you are going to a late stage investor/growth investor and ask for 50.000 US$ seed capital (yes, 50k!) they will laugh about you the same way as an early stage/seed investor will laugh about you when you ask for 100 Million for a late stage pharmaceutical start up.
  • by sandanwork ( 1249254 ) on Saturday January 02, 2010 @08:34PM (#30627928)
    I can give you my thoughts relative to having founded, grown, and eventually selling my company back in the 90's. I'll leave it up to you to decide how relevant all that is a little over a decade later. My company had a software product that eventually was sold internationally, with customers in 23 different countries. We had a staff of about a dozen engineers and an office assistant. We were entirely profitable, with a solid track record and a respected product. When it came time to sell, I found the people at the Corum Group to be invaluable. I'd suggest starting at their web site and moving forward from there. They are pricey, but the advice and guidance along the way proved to be worth it. Along the way, you'll probably hear a lot of things you don't want to hear, and will be asked to do a lot of things you don't want to do. Get over it. These guys know their stuff.
  • by VampireByte ( 447578 ) on Saturday January 02, 2010 @08:38PM (#30627956) Homepage

    Yep, this is a situation where attorneys pay off. When selling a company ($1M - $5M) I tell people to prepare to pay $15K to $50K for a transaction attorney, but an IP attorney will probably run more. Buyers will try last minute tricks to cut the price in half or more so an experienced lawyer is a must.

    While I'm at it... Some other comments have said a broker wants 6%, that's only for a quite big deal (assuming some variant of a sliding Lehman scale is used). Even in the $1Million range 10% is common (even 15% in some states like Florida).

    Another commenter said something about getting MBA students involved. No way. This stuff is way, way above a student class project.

  • by ironicsky ( 569792 ) on Saturday January 02, 2010 @11:39PM (#30629002) Homepage Journal
    There is a company based out of Winnipeg, Canada named Acumen Corporate Development Inc. [acumencorpdev.com] that is quite good at this sort of thing. They do Acquisition Management/Support and other corporate services for this sort of thing.
  • by Anonymous Coward on Sunday January 03, 2010 @12:34AM (#30629286)

    It seems that others might be interested in any revenue that is generated

    http://mercuralis.deviantart.com/journal/23000665/ [deviantart.com]

  • Re:Why not (Score:4, Informative)

    by YourExperiment ( 1081089 ) on Sunday January 03, 2010 @08:38AM (#30631072)
    I assume you don't use Facebook yourself. If you do, try clicking the 'Hide' button next to the Farmville spam, and you might be pleasantly surprised.
  • by YourExperiment ( 1081089 ) on Sunday January 03, 2010 @08:42AM (#30631092)

    And another thing. You are trying to enter a field where MOST of your competitors are CROOKS. Do you really want to be associated with such a label as a "Social Network Game Producer" when those that already are seem to be jumping ship in an attempt salvage what little reputation they retain now the cat is out of the bag regarding the less then savory business practices they've used?

    If this link [deviantart.com] is to be believed, it seems they will be quite at home associating with crooks.

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