Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading!

 



Forgot your password?
typodupeerror

Slashdot videos: Now with more Slashdot!

  • View

  • Discuss

  • Share

We've improved Slashdot's video section; now you can view our video interviews, product close-ups and site visits with all the usual Slashdot options to comment, share, etc. No more walled garden! It's a work in progress -- we hope you'll check it out (Learn more about the recent updates).

×
Google

+ - Google Email Patent Scarier Than 'Scroogled' Ads?

Submitted by theodp
theodp (442580) writes "If Microsoft really wants to scare Gmail users, perhaps they should drop the Scroogled! campaign and simply post Google patent applications. Take Google's patent application for its Method and System for Dynamic Textual Ad Distribution Via Email, for instance, in which Google provides an example of how they can milk more money from advertisers by identifying lactating Moms. 'An end-user accessing documents related to breast feeding,' Google notes, 'is more likely to be in the market for a breast pump than any given end-user accessing pregnancy, in the mind of the advertiser. Thus, the advertising user has bid more to achieve the first position in that breast feeding document level.' Along the same lines, an accompanying diagram illustrates how Google's invention allows advertisers to also bid on access to those suffering from breast cancer, bi-polar disorder, depression, and panic anxiety. Hey, what could possibly go wrong?"
This discussion was created for logged-in users only, but now has been archived. No new comments can be posted.

Google Email Patent Scarier Than 'Scroogled' Ads?

Comments Filter:

No amount of genius can overcome a preoccupation with detail.

Working...