ClarityRay takes a more active role. Like PageFair, it provides a tool that lets publishers monitor blocking activity to show them that they have a problem — and then sells them a remedy. ClarityRay offers a service that CEO Ido Yablonka says fools ad blockers into allowing ads through. "Ad blockers try to make a distinction between content elements and advertorial elements. We make that distinction impossible," he says.
From ComputerWorld http://www.computerworld.com/s/article/9245190/Ad_blockers_A_solution_or_a_problem_?taxonomyId=71&pageNumber=4"
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