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The Internet

How much are ad servers slowing down the internet? 2

Submitted by vipermac
vipermac writes "Most the times I have a problem with a web page loading slow (or freezing temporarily), I look down at the status bar and see that it is waiting on an ad server, google analytics, or the like. It seems to me on popular web sites the bottle neck is overwhelmingly on the ad servers now and not on the servers of the main web site itself. In my opinion it seems we need a better model for serving ads or else these services need to add more servers/bandwidth. Are there any studies on the delay that 3rd party ad servers are creating, or any new models that are being introduced to serve ads?"
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How much are ad servers slowing down the internet? More

How much are ad servers slowing down the internet?

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