William asks: "I'm currently writing PHP and MySQL code that runs a website that is receiving a modest amount of hits per day. Currently we are able to reasonably pay the montly costs of running this website without a problem, but we are growing larger every month and I could imagine that in the not so far future we will need to start finding ways to finance the cost of running the site. One thing that conserns me is that more and more websites that are being run by average people are on thier way to being down now because they can not afford to pay for the amount of resources being pushed through every month. Up until now banner ads have help displace the cost of running a site, but from what I've been seeing, that is no longer true. I remeber when Slashdot was just Chips&Dips, and figure this would be the place to go when asking how to scale up a website in an affordable manner."