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Programming IT Technology

How Best To Launch Free Software? 38

Chip asks: "The small business for which I work is preparing to release a free software title for Windows and hopefully Mac and Linux as well. This software is something I believe many people around the world will find useful without ever having to pay a dime. Does anyone have experience with releasing free software on a small budget? Any advice would be very helpful. We have a few months to prepare for beta launch and I am nervous about getting the word out, crashing our servers, etc..."
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How Best To Launch Free Software?

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  • Sourceforge (Score:5, Informative)

    by ceejayoz ( 567949 ) <cj@ceejayoz.com> on Tuesday December 10, 2002 @03:06AM (#4852123) Homepage Journal
    If you're worried about crashing your servers, create a project on Sourceforge [sourceforge.net] and host your source code & binaries there.
    • Re:Sourceforge (Score:2, Insightful)

      by eht ( 8912 )
      He doesn't actually say open source software, only free.
      • I hate to do this, but he says "free software"

        http://www.gnu.org/philosophy/free-sw.html

        He probably shouldn't have used that term if what he really meant was "freeware"

        • Re:Sourceforge (Score:2, Insightful)

          by Moonwick ( 6444 )
          Sorry to be a pedantic bitch, but the idea of software that didn't cost money existed long before RMS sucked his idea of 'free' out of his bong.

          If you're going to insist on chastizing anyone who dares misuse the term "Free software", perhaps you should limit yourself to going after people who use the capitalized form of Free, which signifies a proper noun and would actually mean GPLed software.
          • Re:Sourceforge (Score:1, Informative)

            by Anonymous Coward
            If you're going to insist on chastizing anyone who dares misuse the term "Free software", perhaps you should limit yourself to going after people who use the capitalized form of Free, which signifies a proper noun and would actually mean GPLed software.
            Free software [gnu.org] is not only copylefted [gnu.org] software. Free software can be even incompatible with the GNU General Public License, and still be a free software. Please see Categories of Free and Non-Free Software [gnu.org].
          • I read the OP as 'should have (considering the audience)' rather than 'should have (because rms said so, and 'Linux' is just a kernel, anyway.)
      • He doesn't actually say open source software, only free He doesn't actually say open source software, only free.

        Amen. I absolutely agree. "open source" != "free software" I wish more people have read GNU Philosophy [gnu.org] to know that. Please let me suggest you all (and by "you all" I mean all the people who do not yet understand the difference between open source and free software, not Eht of course) reading these particularly important texts:

        1. The Free Software Definition [gnu.org]
        2. Debian Free Software Guidelines [debian.org]
        3. Open Source Definition [opensource.org]

        When, in 1998, Eric Raymond took Debian Free Software Guidelines and renamed them as the Open Source Definition, he didn't want his new movement being misinterpreted as the Free Software Movement, and especially the strong philosophy associated with the term "free software" since at least 1983. Otherwise he would have used the old "free software" term, not the new "open source." Please let us have some respect to his work.

  • by Vendekkai ( 121853 ) on Tuesday December 10, 2002 @03:15AM (#4852161)
    Well, you could start creating a buzz by talking about your software here. And when it comes to launch time, you could crash test your servers by submitting an announcement to slashdot :-)

    And when you do launch it, get all the software download sites to mirror it (tucows, cnet, etc), and submit it to special interest magazines and sites for review.

  • Small budget... (Score:5, Informative)

    by e8johan ( 605347 ) on Tuesday December 10, 2002 @03:34AM (#4852250) Homepage Journal

    Most open source projects goes live without _any_ budget. All that it takes is time (which is a cost for companies, but not for voluntary workers). As for servers and such, put a page on sourceforge, and try to get a few mirrors up and running too (they will come, if the project is attractive).

    As for the actual release, try to make a good presentation about the project, what it is meant to do, where you want to go with the development, and encourage a developers community with a forum of some sort (mailing list), also, most open source projects must have screenshots (why, I don't know?).

    If the project is attractive, and you work hard enough you'll gather a group of power users. These users are great, ask them what they want, how they want it, and tell them to talk to you about anything that bugs them. You'll need all the feedback you can get.

    Finally, and most importantlly: do not expect to have others working for you, they may report bugs, send small patches, you'll have to do most work, at least in the beginning.

    • Re:Small budget... (Score:3, Insightful)

      by sql*kitten ( 1359 )
      Most open source projects goes live without _any_ budget. All that it takes is time (which is a cost for companies, but not for voluntary workers).

      It is a cost for voluntary workers. Open source is paid for by people who have day jobs that subsidize their hobby of writing code - the money has to come from somewhere. If the effort of supporting a release has a material impact on productivity of the day job, then it has a cost, since without that subsidy, the developer can't pay rent, bills, buy groceries, upgrade his machine, etc. It's not as if he's going to make any money from his software when he's giving it away for free!

      As for servers and such, put a page on sourceforge, and try to get a few mirrors up and running too (they will come, if the project is attractive).

      Indeed; the question really is how to minimize the cost of releasing a piece of software. It'll never be zero, though. How viable is SourceForge as a free-software hosting business? Could they do that without the subsidy of selling products? I very much doubt it. Their hosting is essentially a publicity and marketing expense for them, as I say, the money's got to come from somewhere.
      • It does not cost money, it costs time (which is money according to many).

        SF does make money from the hosting, but still, there is no cost to the open source project, which is the point. I do not care too much about other peoples expenditures when discussing my economy.

        • I do not care too much about other peoples expenditures when discussing my economy.

          Well, you should. If you're going to rely on a product or service, then it's in your own economic best interest to ensure that the provider is viable and will be around for the forseeable future. The cost of switching generally goes up with time, so it's better to try to avoid having to do it by taking preventative measures in the present.
  • by RyoSaeba ( 627522 ) on Tuesday December 10, 2002 @03:49AM (#4852301) Journal
    Well, those are probably common tips, but i may as well tell'em:
    * as others suggested, depending on your licence type / source code release plans (or lack of), you can put a page on Sourceforge, or Savannah, or any other software directory out there.
    * register the project on Freshmeat (or any other software directory out there), that may help too
    * try to spread the word about your projects where your potential users are, ie right forums / news sites / mailing-lists, and such
    * explain clearly from the start what licence you will have: freeware ? free / OS software ? what will be the policy for submitted patches ?
    * also think of all your requirements: do you want CVS access ? mailing lists ? how much downloads do you expect ? depending on the answers, you may hop to Sourceforge / Savannah, or rent server space, or such

    As i said, prolly basic tips......
  • Misunderstanding (Score:3, Informative)

    by __aafkqj3628 ( 596165 ) on Tuesday December 10, 2002 @04:02AM (#4852349)
    I think he misunderstood what the topic is.

    FYI (if you don't know), this topic is for the window manager enlightenment ( here [enlightenment.org]) not about enlightening you about something.
    Although, we should have an Enlightmenment (non-WM) one.
    • YHBT!

      The original article didn't say what it was.

      Since Enlightenment is a window manager for X11 which runs under various NIX's, and the mystery package is "For Windows(tm), and perhaps later for Linux and Mac" I'd say with almost 100% certainty that this mystery program has NOTHING to do with X11, and quite likely nothing to do with any kind of 'Window Management' either.

      OTOH perhaps the Frist-Poster knows something I don't ?
  • by Dhalka226 ( 559740 ) on Tuesday December 10, 2002 @04:28AM (#4852432)
    The most important thing to do is get word out. Word of mouth is by far your best bet and of course, it is best received through the words of satisfied users. Don't be too surprised if you don't have a huge "opening day." That's not important. What's important is do you grow AFTER that? Longevity is not guaranteed by a quick open. Get yourself in search engines. Get yourself on websites that relate. If you're going to be competing with another product, and they have a website with some sort of community forum, slip yourself a plug there. (Sure, it will probably be deleted, but the damage may well have been done before it is!)

    If your product is a unique entity--that is, something new or relatively new that people haven't seen before--you may just be able to stand on your own.

    If not, which is more likely the case (to some degree and in some regard), you need to offer something that others don't offer. Maybe it's ease of use, maybe it's a new feature. If you don't offer any of that, well, hopefully it's on par with the competition. The price is certainly right.

    Good luck.

  • Yeah, charge some money for it, and do things right.

    Oops, did I say that out loud?
  • Use native packaging: deb for Debian, rpm for Red Hat, some install wizard for Microsoft Windows (sorry, no experience here), etc. But first, start a SourceForge [sf.net] project, release a more or less woking source alpha version, installing in /usr/local. Then try to integrate it with different operating systems, to install in /usr, using their native packaging systems, libraries, filesystem conventions, dependencies, etc. As for Debian (where I have the most of my experience), read APT HOWTO [debian.org], start from 4.1 How to install locally compiled packages [debian.org]. Then, try to include your program in unstable release and work from there. With other distros it's probably very similar. I'm sure you'll find people willing to take care of packaging in their favourite OS, to make your application available there. Good luck.

  • by jericho4.0 ( 565125 ) on Tuesday December 10, 2002 @06:15AM (#4852846)
    There are two posts in this thread stating that the software in question is the enlightenment window manager. I think someone's confused.

    The poster link links to a company, Complysite, that 'provides businesses with products that make documentation and training easier and more affordable'

  • If what you're doing is genuinely useful, you don't need to do anything. Make your work available on the web and let news spread by word-of-mouth and result-of-Google. It works for PuTTY.

    (You'll get a much smoother growth curve with this sort of "soft launch", too, which will help a lot when you're planning how much bandwidth you need.)
  • by platypus ( 18156 ) on Tuesday December 10, 2002 @08:35AM (#4853319) Homepage
    Shamelessely stolen from here [slashdot.org].

    1. Introduction

    As everyone knows, Open Source software is the wave of the future. With the market share of GNU/Linux and *BSD increasing every day, interest in Open Source Software is at an all time high.

    Developing software within the Open Source model benefits everyone. People can take your code, improve it and then release it back to the community. This cycle continues and leads to the creation of far more stable software than the 'Closed Source' shops can ever hope to create.

    So you're itching to create that Doom 3 killer but don't know where to start? Read on!

    2. First Steps

    The most important thing that any Open Source project needs is a Sourceforge page. There are tens of thousands of successful Open Source projects on Sourceforge; the support you receive here will be invaluable.

    OK, so you've registered your Sourceforge project and set the status to '0: Pre-Thinking About It', what's next?

    3. Don't Waste Time!

    Now you need to set up your SourceForge homepage. Keep it plain and simple - don't use too many HTML tags, just knock something up in VI. Website editors like FrontPage and DreamWeaver just create bloated eye-candy - you need to get your message to the masses!

    4. Ask For Help

    Since you probably can't program at all you'll need to try and find some people who think they can. If your project is a game you'll probably need an artist too. Ask for help on your new Sourceforge pages. Here is an example to get you started:

    "Hi there! Welcom to my SorceForge page! I am planing to create a Fisrt Person Shooter game for Linux that is going to kick Doom 3's ass! I have loads of awesome ideas, like giant robotic spiders! I need some help thouh as I cant program or draw. If you can program or draw the tekstures please get in touch! K thx bye!"
    Thousands of talented programmers and artists hang out at Sourceforge ready to devote their time to projects so you should get a team together in no time!

    5. The A-Team

    So now you have your team together you are ready to change your projects status to '1: Pre-Bickering'. You will need to discuss your ideas with your team mates and see what value they can add to the project. You could use an Instant Messaging program like MSN for this, but since you run Linux you'll have to stick to e-mail.

    Don't forget that YOU are in charge! If your team doesn't like the idea of giant robotic spiders just delete them from the project and move on. Someone else can fill their place and this is the beauty of Open Source development. The code might end up a bit messy and the graphics inconsistant - but it's still 'Free as in Speech'!

    6. Getting Down To It

    Now that you've found a team of right thinking people you're ready to start development. Be prepared for some delays though. Programming is a craft and can take years to learn. Your programmer may be a bit rusty but will probably be writing "hello world" programs after school in no time.

    Closed Source games like Doom 3 use the graphics card to do all the hard stuff anyhow, so your programmer will just have to get the NVidia 'API' and it will be plain sailing! Giant robot spiders, here we come!

    7. The Outcome

    So it's been a few years, you still have no files released or in CVS. Your programmer can't get enough time on the PC because his mother won't let him use it after 8pm. Your artist has run off with a Thai She-Male. Your project is still at '1: Pre-Bickering'...

    Congratulations! You now have a successful Open Source project on Sourceforge! Pat yourself on the back, think up another idea and do it all again! See how simple it is?

  • How Best To Launch Free Software?
    From the command line of course!
    Next question please.

  • Looking ahead to the Mac release, the place to announce it is on VersionTracker [versiontracker.com]. All the Mac-heads look there for new and updated software. They have a Windows section too, but I can't say how useful it is.

    --Paul
  • by Wakko Warner ( 324 ) on Tuesday December 10, 2002 @01:57PM (#4855545) Homepage Journal
    I prefer trebuchet.

    - A.P.
  • Tell them what it is your launching?
    If you'd have put that in your slashdot question then you'd already have a few thousand people know about it.
  • If this is such a great software product and you are allowing it to be free, but you can't afford to distribute it, then...

    Charge a reasonable fee for the distribution. $5 a download (depending on its size). P2P, FTP mirrors, news groups, and the like will take over from there. In the meantime you can cover your costs.

    I don't think this is against the spirit of free software. Even if the user doesn't like the software, they did use your bandwidth. I think people would be willing to pay a small amount for it.
  • by Anonymous Coward
    You have touched on some topics that I believe are very important. When I said free, I meant freeware, but it will not be open. I am a big believer in open source. In the future, we hope to contribute a project to the open source community that will augment this offering. Unfortunately, we must keep the upcoming software proprietary, because a portion of our revenue model comes from controlling the code.

    Another concern, which is highlighted by your comments, is that I want to make sure we do not make people angry by not fully disclosing our intentions for the use of the software. The idea is that we give away the software to individuals in a form that can be very useful to them without forcing them to spend money, but charge a fee for added functionality that will benefit businesses. This analogy has nothing to do with the real functionality, but think of it as if we are offering the first instant messenger, which we all know is very useful to individuals without paying anything. A business may want encryption or user management services, but they would have to pay us for that service.

    This is a very powerful community and I hope that people here will get involved with the beta. I will submit a story with more information in the future and let the moderators decide if they see it as useful software to slashdot users.

    By the way, sorry about the wrong category move, but it was enlightening nonetheless.

    Thanks again,
    Chip

Love may laugh at locksmiths, but he has a profound respect for money bags. -- Sidney Paternoster, "The Folly of the Wise"

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