Pharmboy asks: "The Register is reporting on a company that was awarded 'Best Small Company to Work for in America' by the Detroit Free Press, in part, for providing Free beer to their employees. They offer free breakfast, lunch AND dinner, gym and snacks. This sounds similar to the late 90s, where companies were offering extreme benefits to attract extreme talent, before the bubble burst and most workers were just glad to have a job. As the job market gains strength, what are companies willing to do in order to attract the best talent? Are we about to enter another era where employers are willing to make work fun again, in order to attract and keep talent? Will this have any effect on other employers, forcing them to again offer benefits to keep pace and talent? How important are these kinds of perks to the average employee anyway? What kind of perks would you have to have to switch to a job that pay the same?"