CurtMonash writes "I was ego-surfing the other day, and was surprised to discover that I was listed as a member of an on-line dating service. It turns out these scamsters generate web pages for lots of (FirstName, LastName) combos, each claiming that the named individual is a member of their service. I posted about this, and discovered other people were upset, at least one had lost interest in a guy because he appeared to be a member, and so on. I've since followed up with lessons learned, a big one being that everybody should have a visible web presence. But frankly, the ideas I've come up with for fighting this kind of reputation scam seem fairly weak. Do Slashdotters have any better ideas?"