theodp writes "With all of the content that can be delivered electronically — e-books, music, apps, movies, e-gift cards, tickets — the percentage of Christmas gift giving that's digital is growing each year. However, the e-gift unwrapping user experience on Christmas morning leaves much to be desired. In addition to providing old-school mail delivery of gift cards, Amazon offers a variety of other options, including e-mailing a gift card on a specific day with or without a suggested gift, posting it on someone's Facebook Wall, or allowing you to print one for personal delivery. Another suggestion — using USB drives — harkens back to the days of burning CDs with custom playlists for last-minute gifts, but you'll be thwarted by DRM issues for lots of content. So, until Facebook introduces The Tree to save our e-gifts under until they're 'unwrapped' on Christmas morning with the other physical gifts, how do you plan on handling e-gift giving and getting?"
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