The thing about the internet is that as it gained traction and started to become part of our lives, it caused a lot of pain -- bloodbath, many say -- to several major industries. The music industry was nearly decimated, for instance, and pennies on the dollar doesn't begin to describe what has happened to the newspapers. But things are starting to change, many observers note. As Netflix CEO Reed Hastings noted at the New Yorker Tech Festival last year, the internet is increasingly changing the way people consume content and that has forced the industries to innovate and find new ways to cater to their audiences. But some of these industries are still struggling to figure out new models for their survival. Farhad Manjoo, a technology columnist at The New York Times, argues that for people of the future, our time may be remembered as a period not of death, but of rejuvenation and rebirth. He writes: Part of the story is in the art itself. In just about every cultural medium, whether movies or music or books or the visual arts, digital technology is letting in new voices, creating new formats for exploration, and allowing fans and other creators to participate in a glorious remixing of the work. [...] In the last few years, and with greater intensity in the last 12 months, people started paying for online content. They are doing so at an accelerating pace, and on a dependable, recurring schedule, often through subscriptions. And they're paying for everything. [...] It's difficult to overstate how big a deal this is. More than 20 years after it first caught mainstream attention and began to destroy everything about how we finance culture, the digital economy is finally beginning to coalesce around a sustainable way of supporting content. If subscriptions keep taking off, it won't just mean that some of your favorite creators will survive the internet. It could also make for a profound shift in the way we find and support new cultural talent. It could lead to a wider variety of artists and art, and forge closer connections between the people who make art and those who enjoy it.
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