jfruh writes: "Here's a pressing mystery: despite users spending an increasing amount on their mobile phones, mobiile advertising only produces 20% of the revenues per page that web advertising does. This seems like a big opportunity for somebody, but a whole complex of reasons might mean that it isn't just a matter of someone being smart enough to do mobile ads right. The whole advertising industry, which in many ways still resembles the Mad Men-era old boy's network, simply may not be equipped to cope."
This is the theory that Jack built.
This is the flaw that lay in the theory that Jack built.
This is the palpable verbal haze that hid the flaw that lay in...