Soulskill from the that-cottage-cheese-smell dept.
jones_supa writes "One of the most important measuring sticks for the success of any software is how long a user keeps it installed after first trying it. Intel has an article about some of the most common reasons users abandon software. Quoting: 'Apps that don’t offer anything helpful or unique tend to be the ones that are uninstalled the most frequently. People cycle through apps incredibly quickly to find the one that best fits their needs. ... A lot of apps have a naturally limited lifecycle; i.e., apps that are centered around a movie release or an app that tracks a pregnancy, or an app that celebrates a holiday. In addition, apps with limited functionality, for example, “lite” games that only go so far, are uninstalled once the user has mastered all the levels.' Some of the common factors they list include: lengthy forms, asking for ratings, collecting unnecessary data, user unfriendliness, unnecessary notifications and, of course, bugs. Additionally, if people have paid even a small price for the app, they are more committed to keep it installed. So, what makes you uninstall a piece of software?"
Loan-department manager: "There isn't any fine print. At these
interest rates, we don't need it."