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Outsourcing Banner Ads? 4

phoneboy asks: "I'm looking for solutions that will allow me to outsource most of the work in having banner ads (maintaining the banners and the billing) while allowing me to keep some of the money actually made from the banners. I don't even necessarily need people to "sell" banners for me, though that might be a nice service to have as well. Are there any decent banner ad services that will work in this manner? What are your experiences with these services? Can someone give me an idea of what any of this might cost? Your thoughts are appreciated." If you're currently running a Web site that's becoming a drain on the wallet, you might want to pay attention to this one.
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Outsourcing Banner Ads?

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  • I'm using Clear Blue Media [clearbluemedia.com] for most all ads at my personal site, Leknor.com [leknor.com]. I find them to be reasonable, but not great. I don't know enough about advertizing if 'reasonable' is actually top of the line so it may be good.

    I was going to switch away from them but at the time they had the best payouts I could find. They've since lower rates so it may be time for me to start looking.

    Leknor

  • by David E. Smith ( 4570 ) on Tuesday November 14, 2000 @12:20PM (#624211)
    Everyone.net [everyone.net] has a pretty nice system, though (as with most of 'em) it could use some improvement.

    Pro: You sign up, send in a tax form (if based in .us), add a bit of cut-and-paste HTML, and you're off. Couldn't be simpler. You'll start racking up ad impressions within a couple hours.

    Con: So-so pay rates. Over the short time (a couple months) I've been using their service, it's averaged out to maybe 6 CPM (cents per 1000 ads displayed). And their ad-fu uses JavaScript. Also, I don't think you can run ads on multiple domain names through one account (I signed up for ads on Bureau 42 [bureau42.com], and thought I'd add the ads to my personal site [technopagan.org], but I get mostly broken-image links on the latter.

    If you want a fairly short-term solution, though, while you look for something better or set up your own ad software, it's hard to go wrong here.

  • 6 CPM (cents per 1000 ads displayed).

    CPM (which stands for cost per thousand, not cents per thousand) is usually measured in dollars, if you really are getting six cents instead of six dollars, you are getting ripped off big time.
  • Doubleclick has deals like this. Though many people do not like the kind of tracking that they do.

    ad bureau is another I think that they are part of engage software.

    There are lots that do that. Doubleclick is good for little companies as they will do the selling for you and take all the headach out of it. They have a block of html that you put in your page(s).

    I don't want a lot, I just want it all!
    Flame away, I have a hose!

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